photoa & art direction GREG MIKRUT
stylist & art direction DANIIL KUDRIAVTCEV
stylist’s assistant LEVI SEBASTIAN MARTINEZ
make up FRANCISCA SAAVEDRA VON DESSAUER
model ELVIS WALLINDER at NISCH MODEL MANAGEMENT
special thanks JONAS KHOLM
This photoshoot celebrates the rich heritage of Eastern European cultures, blending traditional garments with contemporary design to create a unique fusion of past and present. Western Slavs, known for their vibrant folk costumes and artistic expression, are brought together with the spiritual and symbolic elements of Eastern Slavic traditions. These two distinct yet intertwined cultures have enriched each other over centuries, carrying the weight of their histories while incorporating the brightest aspects of the modern world. Drawing inspiration from Slavic history, the story highlights the beauty, strength, and trauma that have shaped these regions. Set against Stockholm’s architecture, the images reflect a balanced mix of vintage and modern elements as well as highlighting the importance of brutalism and specific housing architecture both affecting other cultural spheres of the societies. While acknowledging the challenges of the past—such as political upheaval, trauma, and the legacy of the Eastern bloc—the shoot emphasizes the resilience, creativity, and enduring pride of Slavic cultures. The project presents a modern interpretation of nostalgia, telling a story of heritage and family while embracing progress. It reflects the perspectives of new generations with fresh views on the world, offering a forward-looking narrative. This collaboration is a tribute to the strength and beauty of Western and Eastern Slavic nations, honoring their rich cultural identities while embracing a future of innovation and resilience.